Algorithms combine people in groups based on their similar searches and assign them a specific category. It defines similarity among people on their buying and browsing behaviour, their age and genders. It differs from historical trend method as it shows the result of other persons as well of the same group.
c) Content-Based
It doesn’t focus on a person’s intend but on particular products. For instance, a movie providing website recommends films based on genre, language, length, and cast of the movie.
Some recommendation engines work as a hybrid and save all kinds of queries to show for the next time in suggestions.
After collecting the data, AI algorithms become active to share likelihood information about a particular person. It’s based on their interest; the algorithm also updates its suggestions when a user accepts or rejects a specific request.
DataRobot is an AI organization, launched a tool that uses data from Stanford University and asks six questions related to one’s relationship. It uses this data to predict the next years of a relationship; will it go further or end?
How DataRobot Labs Arm Developed this Tool?
Stanford University made a quiz in 2009 about 4000 Americans known as ‘’How Couples Meet and Stay Together.” It collected information from many couples, and then after some years, repeated the same quiz and shared collected data with the public. The primary function of this predictive model was to predict outcomes. The researcher took this data for developing a model for predicting relationship statuses.
‘’That’s kind of got the icky feel to it. we wanted to stay away from anything too personal and sensitive.”
The company asks only six questions which are not too personal, and couples don’t hesitate to respond to them. Even the app doesn’t ask if partners are living together or not.
- What is your relationship status?
- What’s the highest level of education completed?
- How old are you and your partner?
- How long have you and your partner been together?
- How many the children between the ages of 2 and 5 live with you?
- On average, how many different relatives do you see each month?
2. Western University Research Project
According to a study, relationship satisfaction is necessary for carrying a better and long-term relationship. For this sake, Western University used a technical approach to find the answer. They conducted an Artificial Intelligence experiment to study the status of Romantic Relationships. They took data from 11,196 couples, and they were from 43 self-reported datasets. Then this data was inserted to Machine Learning algorithm.
After feeding data, the algorithm scanned it to discover particular patterns supporting successful relationship. AI declared that the right prediction about a happy romantic relationship is the commitment of partners’ spouse. Moreover, it also suggested that for a happy relation, appreciation, closeness, fight resolution, and sexual comfortability is necessary.
“Satisfaction with romantic relationships has important implications for health, well-being, and work productivity. But research on predictors of relationship quality is often limited in scope and scale, and carried out separately in individual laboratories.”
3. University of California’s Research Project
Paul Eastwick, Joel, conducted this machine-learning study in the University of California, Davis including 84 other scholars. They took data from more than 11,000 couples and 43 self-reported databases about romantic relationships. Proceedings of the National Academy of Sciences published this study to respond to a persistent question: “what predicts how happy I’ll be with my relationship partner?”
4. Social Media App, Facebook Helping in Predicting Love & Breakup Status
Facebook is one of the online platforms which collects data from its users in predicting either they’re in a relationship or not. 
OKTrends was famous for helping people in optimizing the message they receive from opposite or similar gender. Then Match bought original website of OkCupid and OKTrends stopped posting additional content.