DatingScout: What’s the estimated success-rate for men and women with a premium membership for finding an affair through the site today?

We are focused on continuing to deliver a world-class service, one that was and will continue to be an innovator in the world of online dating

Paul Keable: With more than a million affairs happening each month, we feel our members have clearly shown our community is a place where a successful affair can happen.

Our unique features give you the controls you need to manage your experience and create the best possible environment for an affair to happen. We offer selected features such as Priority Man which benefits our full status members greatly as it places their profile among the first three in all search results performed by female members. This gives them more chances of getting noticed and receiving greater communication results.

We also offer Priority Mail meaning a message sent with Priority Status will be flagged to the top of the receiving member’s inbox and a confirmation receipt is generated when the message is read. These types of features are likely the most attractive to those looking to establish a greater sense of efficiency when it comes to vetting affair partners. This is appealing to them since most members are juggling more than one relationship so if we can save them time and present more opportunities to them quicker, it’s of great value.

DatingScout: What tips do you have for male and female users to make the most of their time on Ashley Madison?

Our members can be completely transparent about what they are looking for because they are joining the biggest community of married daters – people who know what they’re looking for, because it’s currently missing from their marriage. So we’d always advise members to approach their profile creation in a way that indicates to other members they are taking the process of finding a match seriously.

Like with other online dating sites, the likelihood of success is increased when members take the time to upload photos and share something about themselves that invites potential connection with someone else. Since we specialize in discretion however, and the majority of our members are married, we also encourage them to take the necessary precautions to reduce their digital lipstick. That is, any digital evidence of their affair. While we design our platform with their privacy in mind (e.g. photo access requires invite by private key, unbranded app icon, etc.), it’s also important they aren’t careless in their approach to preserving their discretion (e.g. leaving their phone unlocked or laptop open, etc.).

Paul Keable: We let our members down. Yet, with more than 20,000 people joining daily (on average) we know that our efforts to rebuild the relationship with our members is succeeding.

Today security is at the heart of everything we do and we have a security-focused mindset embedded in our employee culture. Currently, we are more committed on building an enhanced experience for members. Every day we ask how can we make Ashley Madison better for them – that’s what drives us.

Making Contact on Ashley Madison

The app is designed well with an icon that is not suspicious and can easily be hidden. It also offers an easier way to like profiles with its swipe feature. If you’re looking for a quick meet up, the app allows you to find new members near you, and see who’s checking you out.

Having a dedicated Privacy Officer and CISO ensures that there is a constant reminder that our members have entrusted us with their information – and it is our job to protect that information each and every day.